Privacy Policy

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1. Who we are

BEY Holdings LLC (“we”, “us”, “our”) provides tools that help companies understand how venture debt lenders may evaluate their business.

 

2. Data we collect

We may collect:

• Company information – industry, stage, location, headcount.

• Financial information – revenue, growth, margins, burn, runway, funding history, and related metrics.

• Product and customer information – business model, customer segments, retention, and contract characteristics.

• Usage and technical data – pages viewed, interactions, IP address, browser type, device information, cookies or similar technologies.

• Contact information (if provided) – name, email address, and information you submit through forms or messages.

You may use our assessment without providing your company name or other direct identifiers.

We do not intentionally collect sensitive personal data. Please do not provide names of customers, investors or business partners or other sensitive data.

 

3. How we use data

We use data to:

• Provide and operate our assessments and services.

• Improve our tools, models, and content.

• Understand aggregated trends and usage patterns.

• Respond to inquiries and support requests.

• Comply with legal obligations and protect our rights.

Where possible, we use aggregated or de-identified data.

 

4. Automated analysis

Our tools use automated analysis to generate informational assessments.
These assessments are not lending decisions and do not produce legal or similarly significant effects.

 

5. Legal bases (EU/UK users)

For users in the EU/EEA and UK, we rely on:

• Performance of a contract

• Legitimate interests

• Consent, where required (e.g., cookies or analytics)

 

6. Data sharing

We may share data with:

• Service providers who support our infrastructure and operations

• Professional advisers

• Authorities or third parties where required by law or in connection with a business transaction

We do not sell personal information.

 

7. International transfers

We may process data in Israel and other countries, including the US, UK, EU, and Canada.
Where required, we use appropriate safeguards such as standard contractual clauses.

 

8. Data retention

We retain data only as long as necessary to provide our services, improve our tools, and meet legal obligations. Aggregated or de-identified data may be retained longer.

 

9. Your rights

Depending on your location, you may have rights to access, correct, delete, or object to certain processing of your data, and to withdraw consent.

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To exercise your rights, contact: eitan@butterfi.com 
We may verify your identity before responding.

 

10. Cookies

We use cookies and similar technologies to operate and improve our site. Where required, we request consent. You can manage cookies through your browser settings.

 

11. Children

Our services are not intended for children under 16.

 

12. Security

We use reasonable technical and organizational measures to protect data. No system is completely secure.

 

13. Governing law and arbitration

This Privacy Policy is governed by the laws of the State of Israel, without regard to conflict of law principles.

Any dispute, claim, or controversy arising out of or relating to this Privacy Policy or our data practices (including any alleged breach) shall be finally settled by binding arbitration in Israel, conducted in English, under the rules of a recognized arbitration institution agreed by the parties.
Judgment on the arbitration award may be entered in any court of competent jurisdiction.

 

14. Contact

If you have questions about this Privacy Policy,

contact us at: eitan@butterfi.com   

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BEY Holdings LLC is the data controller for personal data processed under this policy.
Location: Israel

EU/UK users may also lodge a complaint with their local data protection authority.

 

15. Changes

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date.